South African Accessories Fashion Brand “Babatunde” Unveils New 2014 Collection
The fashion brand “Babatunde”, which is a Yoruba name meaning ‘the father returns’, was established in 2009 by South African fashion Stylist Gareth Cowden. Of the new collection Cowden states, “We’ve sourced materials and prints that have the energy, dignity and playfulness of the people who made them.” “It’s why we exist, to express our love for Africa in something the whole world can appreciate. We are original because Africa is original, we just translate it into a language the modern world can understand and enjoy. We believe Africa is worth protecting – we do it by celebrating what’s beautiful about it. We stand for strong family values and all that is truly African.”
The new collection fuses African colours and prints with Western Shapes for several fashion accessories such as iPad cases, bowler hats, umbrellas, bow ties, head bands and much more. According to the brand, the prints represent the uniqueness of each human being. The colours embody the future and the shapes express the vision and structure of success and prosperity.
Website: www.babatunde.co.za
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Call: +27 82 818 9018 or +27 11 888 9667
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