Oisetohanmen “Omon” Isinugben launched Belois Couture in 2012, the fashion label celebrates the modern woman who embraces excellence in every aspect of her life including her fashion choices. Gathering inspiration from the 70's and 80's, the label offers elegant, original, youthful yet timeless pieces. The new collection has been christened “Átómu“.
“Átómu” is an Ishan word which translates as ‘growth/beginning’, the designer has described the collection as a representation of her “exponential growth” during the show. She goes on to explain -
“I thought of the life of a woman and how she evolves with each stage, from infant to toddler to teenager to adulthood, and in every stage she becomes better as she appreciates her femininity and that is what I tried to show with every piece in the look book. This embodies what I was at the Fashion Protege.“
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