David and Victoria Beckham's son Romeo Beckham is the new face Burberry
Christmas campaign. I am not surprised with him being the face of Burberry rather I am expecting him to be the face to more than one brand sef, abi na *konko shrug* seeing that Romeo has
parents who are both designers.
Dailymail UK had this to say:
He made his modelling debut for Burberry last year - and the world cooed in unison. Such a success was his first foray into fashion that the iconic British brand has invited 12-year-old Romeo Beckham back to star in its Christmas campaign. Romeo, who is the second eldest son of David and Victoria, steals the spotlight in the Burberry Festive campaign, From London with Love.
Following his mother into the fashion world, the youngster was hand-picked by the British label's Chief Creative Officer, Christopher Bailey, for the second time. As well as posing in a series of campaign shots, Romeo also stars in a short film, which promises to take the audience on a magical festive journey. Speaking about the campaign and working with the young Beckham, Christopher Bailey said: 'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.'It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.'
Looking old beyond his years, but still exuding a youthful playfulness, Romeo wears a classic Burberry trench and his own monogrammed checked scarf. In one shot, the youngster looks dapper in a tuxedo, and in another he holds an umbrella as he glances pensively into the distance. The new campaign film is set against a theatrical London backdrop, which comes alive with over 50 dancers who give a performance inspired by the golden age of cinematic musicals.The story captures a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, and aims to celebrate gifting as the ultimate symbol of a connection between people. Shot on location at a custom-designed set on the George Lucas stage at Elstree Studios in London, the dancers perform to choreography by Lynne Page, specially designed for the exclusive campaign soundtrack ‘The Way that I Live’.
The track was written and recorded by British musician Ed Harcourt, at Abbey Road Studios, and is available for pre-order on iTunes from today, ahead of its official release in December. Burberry are well known for supporting up-and-coming musicians and the likes of Paloma Faith and Tom Odell have performed live sets at previous catwalk shows. The launch of the campaign also coincides with the grand unveiling of Burberry's festive gifts in store and online.
Photo Credit : Daily mail UK
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