Giles Deacon's collection could be seen as one of the mopiest of the lot. "After last season, I was satisfied with the direction we were going in, and I decided I wanted to do a non-flowery summer collection," he explained. "I wanted a melancholy to it and none of that summer fun fun." That's not to say that moping around can't be quite enjoyable at times, too—especially when it comes to a remembrance of the early to mid-nineties, in Deacon's case. He is from a generation that was fundamentally shaped by that period in pop culture and fashion. The era is seen as a golden age for London, when style magazines ruled, personal style was all, and both mainly formed fashion.
See more images from the collection below.
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